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Marketing and Growth Specialist

Great products deserve to be found.

I'm Minahil Ghaffar, a B2B marketing and growth specialist. I build the campaigns, events and communities that turn attention into audiences, and audiences into pipeline.

Let's talk → Download résumé
Growth, Events & Partnerships — Shufti Scroll
$400k+

Pipeline influenced through events & community

40+

Events run: webinars, tradeshows, podcasts

2,000+

Event registrations generated

400%

LinkedIn & community growth

01 — Mission

Great products don't sell themselves. The right people need to find them, trust them and act on them.

I exist to close the gap between a strong product and the market it deserves. I build the campaigns, events, communities and outreach that give products visibility, credibility and a steady flow of opportunities.

  • FindCampaigns
  • TrustEvents
  • ActCommunity

02 — What I do

Three ways I grow a business.

Keep scrolling →

01

Campaigns that build pipeline

Multi-channel B2B campaigns across LinkedIn, email and partner channels, built with sales so every touchpoint moves buyers closer to a conversation.

  • LinkedIn & email
  • ABM sequences
  • Lead nurture
  • HubSpot reporting
02

Events people remember

Webinars, industry tradeshows and podcast outreach, run end to end: positioning, promotion, the day itself, and the follow-up that turns attendees into meetings.

  • Webinars
  • Tradeshows
  • Podcasts
  • Post-event follow-up
03

Communities that compound

Strategic partnerships, partner and email outreach, and community growth across five platforms, so the brand is present wherever buyers learn and talk.

  • Partnerships
  • Co-marketing
  • Partner outreach
Minahil Ghaffar at her desk in a modern office, wearing a taupe blazer

Minahil Ghaffar — B2B Marketing & Growth Specialist

03 — Story

From words to pipeline.

Chapter 01

The Writer

I began in content marketing, writing SEO content, whitepapers and buyer guides for RegTech products like AML Watcher, Shufti, The KYB and Media Watcher. That's where I learned to make complex B2B products make sense to the people buying them.

Chapter 02 · July 2025 → Now

The Growth Lead

I moved into a broader growth role at Shufti, a global identity verification company. I now lead event and community marketing across webinars, tradeshows and podcasts. I also run multi-channel campaigns on LinkedIn and email, manage strategic partnerships through HubSpot, and grow communities across five platforms.

Chapter 03

The Revenue Partner

I work side by side with sales, product and partnerships, so marketing isn't a cost centre. It shows up in pipeline.

Chapter 04

The Foundation

BS Economics & Finance, Gold Medalist, 3.91 CGPA. It gives me a commercial, numbers-first view of growth and a real understanding of the FinTech market I work in.

04 — How I work

Attention → Audience → Pipeline.

01

Attention

Content, campaigns and podcasts that put the product in front of the right buyers.

02

Audience

Events and communities that turn one-off attention into relationships and trust.

03

Pipeline

Partner outreach, follow-up and sales alignment that turn trust into qualified conversations.

  • HubSpot
  • LinkedIn
  • Email
  • Substack
  • Medium
  • Quora
  • X
  • Webinar platforms
  • Tradeshows

05 — Selected work

Selected work.

40+Events
Events

Shufti webinar & tradeshow program

40+ events · 2,000+ registrations · 15+ meetings
$400k+Pipeline
Campaigns

Multi-channel pipeline campaigns

LinkedIn + email + partner channels · $400k+ pipeline influenced

10+Co-marketing
Partnerships

Co-marketing & partner outreach

10+ co-marketing campaigns via HubSpot

400%Community
Community

Five-platform community growth

~400% LinkedIn & community growth

ShuftiAML WatcherThe KYBMedia Watcher

06 — Event portfolio

On stage, around the world.

LisbonLondonBarcelonaBerlinCopenhagen
01

Executive roundtables

Shufti Evening of Trust London, The Gathering UK Sphere and the Innovation Roundtable Summit in Copenhagen, for senior fraud & compliance leaders.

02

Global tradeshows

SBC Summit Lisbon, ICE Barcelona, Gaming in Germany, London Tech Week, Fraud Leaders' Summit UK.

03

Webinar series

AMLR, deepfakes, AI fraud, PIX fraud, APAC address verification, AML decisioning, friction vs fraud, the crypto Travel Rule.

04

Podcast & Innovation Drop

Built by Shufti, a podcast on the compliance lifecycle, and a seasonal virtual product-reveal event.

20 events
    See every event on shuftipro.com ↗

    07 — Let's talk

    Let's make your product impossible to miss.

    Hiring for growth, events or community? Planning a launch, a webinar series or a partnership? Let's talk.

    Let's talk →
    Download résumé ↓ Connect on LinkedIn ↗
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